Many business owners and professionals feel uncomfortable with traditional sales approaches that rely on pressure, persuasion tactics or manipulation. Yet selling is essential if a business is to grow, serve customers well and remain sustainable. Ethical selling offers a better way.
In this session, Richard Palmer will explore how sales can be done with respect, integrity and responsibility, without compromising relationships or personal values. Drawing on the principles from his book The Ethical Sales Handbook, Richard will show how ethical selling is not only more authentic, but also more effective in building long term trust and collaboration with customers.
Join us to learn how to:
– approach sales conversations with confidence
– qualify and help the right customers
– and create outcomes that feel fair and positive for everyone involved
This practical session is ideal for anyone who wants to grow their business while staying true to their values.
Agenda
12:45-13:00: Arrivals and pre-event chat
13:00-13:05: Welcome and Introduction to Ethical Reading
13:05-13:20: Introduction to the topic
13:20-13:30: Breakout group discussions
13:30-13:45: Q&A and wrap-up
About the speaker
Richard Palmer – Founder of Sales Station
Richard Palmer is a sales strategist, trainer and author, and the founder of Sales Station. He works with small business owners and organisations who want to improve sales performance without resorting to pushy or manipulative techniques.
With over two decades of real world sales and leadership experience, Richard specialises in helping people build ethical, customer focused sales systems that drive sustainable growth. His work is grounded in respect, integrity and long term relationship building, making his approach particularly relevant for values led organisations and partnerships.
Richard is the author of The Ethical Sales Handbook, written to help business owners finally feel comfortable, confident and authentic when selling.
A note on the fee
Ethical Reading is a Community Interest Company (CIC) dedicated to keeping our costs as low as possible. We are a volunteer-led, virtual organisation with just two part-time staff members.
While we strive to minimise expenses, there are unavoidable costs associated with running our operations. To help cover these, we have introduced a small fee. However, if you’re unable to pay this fee, please don’t hesitate to reach out to us at [email protected]. We’ll provide you with a discount code to fully cover the fee, ensuring accessibility for all. This session is also free for employees of our Partner organisations and Ethical Reading volunteers.
