Explore courses in Sales & Marketing

Develop the skills that drive customer engagement, sales performance and business growth.

Delivered live by experienced industry practitioners, our courses provide practical, up-to-date expertise that can be applied immediately, helping individuals and organisations stay competitive in a rapidly evolving marketplace. Explore our courses below.

a picture of two business professionals from the next down holding a sales and marketing data chart

Our courses

Sure train Sales training
Core Sales Skills

18 September 2026 – 9:30 – 16:00

£460 (including VAT)

Build a clear, repeatable sales process that helps you win more business with confidence.

Learn how to build rapport, uncover customer needs, present solutions effectively, handle objections, negotiate confidently, and close more deals consistently.

Includes practical tools, sales psychology insights, and a personal action plan to drive immediate results.

Find out more

Lawrence Wilson Hedingham Training
Pricing Strategy Masterclass

22 September 2026 – 9:30 – 16:00

£420 (including VAT)

Stop relying on guesswork when it comes to pricing. This masterclass helps SMEs understand what customers truly value, how purchasing decisions are influenced, and how to develop a pricing strategy that protects margins and supports growth.

Explore value-based pricing, competitor analysis, alternative revenue models and practical techniques to increase prices with confidence.

Find out more

Lawrence Wilson Hedingham Training
Email Marketing Workshop

15 October 2026 – 9:30 – 13:00

£220 (including VAT)

Email marketing remains one of the most effective ways to engage customers and drive sales. Are you maximising its potential?

This practical, interactive workshop focuses on the areas that deliver the biggest and fastest impact: growing high-quality email lists, writing subject lines that increase open rates, creating valuable content that keeps audiences engaged, and using performance data to improve results.

Find out more

Sure train Sales training
Negotiation Skills

16 October 2026 – 9:30 – 16:00

£460 (including VAT)

Strong negotiation skills can have a direct impact on revenue, profitability and business growth. This practical course gives you a proven framework for planning and leading successful negotiations, helping you communicate with confidence, strengthen your position and secure better commercial outcomes.

Learn how to trade value rather than make unnecessary concessions, manage challenging discussions and build agreements that deliver lasting benefits for both sides.

Find out more

Claire Winter Winter Audio
Content Marketing 101: Getting Your Marketing Right

22 October 2026 – 9:30-13:00

£230 (including VAT)

Not sure what to post, where to post it, or how to make your marketing work? This practical half-day workshop gives small business owners a clear, jargon-free introduction to content marketing.

Learn how to create the right content for your audience, choose the best channels, and build a simple 30-day content plan that’s easy to maintain.

 

Find out more

Matt Smith Creative
Branding 101: From good idea to great brand

27 October 2026 – 9:30- 13:00

£230 (including VAT)

Turn your business idea into a brand customers remember, trust and choose. This practical half-day branding workshop for startups, entrepreneurs and SMEs, helps you define your brand purpose, understand your ideal audience and create clear, compelling messaging that sets you apart.

Discover the foundations of effective branding before investing in design, and leave with actionable strategies you can put into practice immediately.

Find out more

Lawrence Wilson Hedingham Training
Content Marketing Workshop

29 October 2026 – 9:30- 13:00

£220 (including VAT)

Create content that attracts the right audience, builds trust, and supports business growth.

This practical, interactive workshop focuses on the highest-impact content marketing strategies, helping you choose the right content formats, write engaging and search-friendly content, and use AI effectively to improve your content creation process.

Find out more

Lawrence Wilson Hedingham Training
Cold Calling Workshop

12 November 2026 – 9:30-16:00

£420 (including VAT)

Increase sales performance with a proven approach to cold calling and prospecting.

Through practical exercises, role plays and real-world techniques, you will learn how to identify the right prospects, handle objections and gatekeepers, and create a consistent prospecting routine that drives better conversations and higher conversion rates.

 

Find out more

Matt Smith Creative
Branding 101: From good idea to great brand

18 November 2026 – 9:30- 16:00

£440 (including VAT)

Turn your business idea into a brand customers remember, trust and choose. This practical full-day branding workshop helps you define your brand purpose, understand your ideal audience and create compelling messaging that sets you apart.

Discover the foundations of effective branding before investing in design, and leave with actionable strategies you can put into practice immediately.

Find out more

Sure train Sales training
Business Development

20 November 2026 – 09:30-16:00

£460 (including VAT)

Growth doesn’t happen by chance. This practical, hands-on course equips delegates with the tools, techniques and confidence to proactively generate new business opportunities and build a consistent sales pipeline.

From prospecting and outreach to lead generation and AI-enhanced business development, gain the practical skills and confidence to create new opportunities, build a consistent pipeline, and drive sustainable business growth.

Find out more

Martin Bringley Alba comms
Practical PR for SMEs: How to Build Visibility, Credibility and Reputation Without a Big Budget

8 December 2026 – 09:30-16:00

£ 250 (Including VAT)

Effective PR doesn’t need a big budget. This half-day course is designed to help business owners, managers and small teams raise their profile, build credibility and communicate with confidence.

Learn how to define clear messages, uncover newsworthy stories, work more effectively with the media and make the most of low-cost channels such as LinkedIn, newsletters and your website.

Find out more

Lawrence Wilson Hedingham Training
Pricing Strategy Masterclass

19 January 2027 – 9:30 – 16:00

£420 (including VAT)

Stop relying on guesswork when it comes to pricing. This masterclass helps SMEs understand what customers truly value, how purchasing decisions are influenced, and how to develop a pricing strategy that protects margins and supports growth.

Explore value-based pricing, competitor analysis, alternative revenue models and practical techniques to increase prices with confidence.

Find out more

Sure train Sales training
Core Sales Skills

26 January 2027 – 9:30 – 16:00

£460 (including VAT)

Build a clear, repeatable sales process that helps you win more business with confidence.

Learn how to build rapport, uncover customer needs, present solutions effectively, handle objections, negotiate confidently, and close more deals consistently.

Includes practical tools, sales psychology insights, and a personal action plan to drive immediate results.

Find out more

Lawrence Wilson Hedingham Training
Email Marketing Workshop

28 January 2027 – 9:30 – 13:00

£220 (including VAT)

Email marketing remains one of the most effective ways to engage customers and drive sales. Are you maximising its potential?

This practical, interactive workshop focuses on the areas that deliver the biggest and fastest impact: growing high-quality email lists, writing subject lines that increase open rates, creating valuable content that keeps audiences engaged, and using performance data to improve results.

Find out more

Matt Smith Creative
Branding 101: From good idea to great brand

3 February 2027 – 9:30- 13:00

£230 (including VAT)

Turn your business idea into a brand customers remember, trust and choose. This practical half-day branding workshop for startups, entrepreneurs and SMEs, helps you define your brand purpose, understand your ideal audience and create clear, compelling messaging that sets you apart.

Discover the foundations of effective branding before investing in design, and leave with actionable strategies you can put into practice immediately.

Find out more

Claire Winter Winter Audio
Content Marketing 101: Getting Your Marketing Right

4 February 2027 – 9:30-13:00

£230 (including VAT)

Not sure what to post, where to post it, or how to make your marketing work? This practical half-day workshop gives small business owners a clear, jargon-free introduction to content marketing.

Learn how to create the right content for your audience, choose the best channels, and build a simple 30-day content plan that’s easy to maintain.

Find out more

Lawrence Wilson Hedingham Training
Content Marketing Workshop

10 February 2027 – 9:30- 13:00

£220 (including VAT)

Create content that attracts the right audience, builds trust, and supports business growth.

This practical, interactive workshop focuses on the highest-impact content marketing strategies, helping you choose the right content formats, write engaging and search-friendly content, and use AI effectively to improve your content creation process.

Find out more

Sure train Sales training
Negotiation Skills

23 February 2027 – 9:30- 16:00

£460 (including VAT)

Strong negotiation skills can have a direct impact on revenue, profitability and business growth. This practical course gives you a proven framework for planning and leading successful negotiations, helping you communicate with confidence, strengthen your position and secure better commercial outcomes.

Learn how to trade value rather than make unnecessary concessions, manage challenging discussions and build agreements that deliver lasting benefits for both sides.

Find out more

Martin Bringley Alba comms
Practical PR for SMEs: How to Build Visibility, Credibility and Reputation Without a Big Budget

9 March 2027 – 09:30-16:00

£ 250 (Including VAT)

Effective PR doesn’t need a big budget. This half-day course is designed to help business owners, managers and small teams raise their profile, build credibility and communicate with confidence.

Learn how to define clear messages, uncover newsworthy stories, work more effectively with the media and make the most of low-cost channels such as LinkedIn, newsletters and your website.

Find out more

Matt Smith Creative
Branding 101: From good idea to great brand

10 March 2027 – 9:30- 16:00

£440 (including VAT)

Turn your business idea into a brand customers remember, trust and choose. This practical half-day branding workshop for startups, entrepreneurs and SMEs, helps you define your brand purpose, understand your ideal audience and create compelling messaging that sets you apart.

Discover the foundations of effective branding before investing in design, and leave with actionable strategies you can put into practice immediately.

Find out more

Lawrence Wilson Hedingham Training
Cold Calling Workshop

18 March 2027 – 9:30-16:00

£420 (including VAT)

Increase sales performance with a proven approach to cold calling and prospecting.

Through practical exercises, role plays and real-world techniques, you will learn how to identify the right prospects, handle objections and gatekeepers, and create a consistent prospecting routine that drives better conversations and higher conversion rates.

Find out more

Sure train Sales training
Business Development

23 March 2027 – 09:30-16:00

£460 (including VAT)

Growth doesn’t happen by chance. This practical, hands-on course equips delegates with the tools, techniques and confidence to proactively generate new business opportunities and build a consistent sales pipeline.

From prospecting and outreach to lead generation and AI-enhanced business development, gain the practical skills and confidence to create new opportunities, build a consistent pipeline, and drive sustainable business growth.

Find out more

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Businesswomen discussing and having fun at a networking event

Training designed for you

When you need structured learning that helps people perform, adapt and grow, The Skills and Business Hub can offer you a bespoke programme design tailored to your organisation’s goals, challenges and operating environment.

Our expert trainers make complex topics accessible and relevent to drive the outcomes that matter most to your business.  Turn insight into action and get in touch today to tailor your next team training opportunity.

FAQ

We’ve compiled answers to our most frequently asked questions to help you get started.

Are courses available online, in-person or both?

 Our live, interactive courses are delivered in real time, online via Teams. Delegates will receive a link upon booking. There are no pre-recorded sessions, allowing delegates to engage with our trainers directly throughout the session.

Which course should I choose?

Each course page includes a description, learning outcomes, target audience, and any prerequisites to help you select the most suitable option for you. You can book more than one course.

How can I book a course?

Simply select your chosen course and follow the booking process online. You’ll receive a confirmation email and link once your registration is complete.

Will I receive a certificate after completing a course?

All training courses include a certificate of attendance or completion. Details can be found on the individual course pages.

Are group or corporate bookings available?

Yes we offer tailored training solutions for teams and organisations. Please get in touch to tailor your training opportunity.

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