Summary: Email remains one of the most powerful and cost-effective tools in your marketing toolkit. In this session, we’ll show you how to create emails that get opened, read and acted on, sharing practical, hints and tips you can use straight away.
Workshop Overview
This session is designed for small business owners who want to grow sustainably this year. If you’re curious about email marketing but unsure where to start or you want to use it more effectively, this workshop will give you the clarity to move forward.
With rising costs and ongoing uncertainty affecting business confidence, it’s more important than ever to focus on marketing that builds trust, strengthens existing client relationships and supports sustainable growth, while still creating opportunities to connect with new audiences.
In this session, we’ll share the thinking behind effective email marketing and translate it into clear, practical guidance you can apply straight away. We will:
- Explore what great emails look like and why they work.
- Break down how to write subject lines that encourage opens.
- Look at how personalisation can improve engagement.
- Discuss data, how to increase you email list and GDPR.
- Discuss how to measure success and understand what’s really working.
There will also be plenty of time for questions and discussion.
This masterclass is being delivered by Sophie Comas:
Sophie is a Chartered Marketer (MCIM), has a BA Hons Tourism Studies degree, an ILM Level 3 in Coaching, significant experience in working within corporate marketing teams from the travel and leisure sector and founder of RIMU Marketing. Established in 2014 RIMU Marketing is growing. They have had the pleasure of working with a wide range of inspirational small business owners including interior designers, sports and wellbeing specialists, leadership coaches, equine businesses and even a canine massage therapist. They also specialise in working with travel, leisure and tourism brands. RIMU can help with a wide range of marketing projects from strategy to implementation. Every business is different but taking a sustainable marketing approach in today’s fast paced digital world is key, think of RIMU Marketing as your “virtual marketing partner”.
Further Details:
- Sophies LinkedIn profile link: https://www.linkedin.com/in/sophiecomas/
- Sophie’s Instagram profile link: https://www.instagram.com/rimumarketing/
- Sophie’s website: https://rimumarketing.co.uk