Skills Bootcamp in Digital Marketing
Build visibility and drive growth for your business through practical, in-demand marketing skills. Learn how to successfully maintain your digital presence to engage and convert more customers.
Want more customers without relying solely on word-of-mouth?
Fully-Funded
Skills Bootcamps are free* for job-seekers and self-employed applicants. You must have proof of self-employment to register.
Partially funded opportunities for PAYE.
Commitment and Support
Structured online learning and tutor support throughout to prepare for a digitally successful 2027.
Awards for success
Level 3 certifcate in Digital Marketing with The Growth Academy
Transform your digital presence
Running a business leaves little time to keep up with the fast-changing digital world. If your website feels outdated, your social media isn’t generating results, or you’re relying on the same marketing methods while competitors move ahead, you’re not alone.
This Skills Bootcamp in Digital Marketing will help you build practical, real-world marketing skills you can apply straight away. You’ll learn how to strengthen your online presence, attract more customers and use digital channels with confidence.
Market Your Business with Confidence
Marketing Foundations
Get clear on what makes you different and what you want your marketing to achieve. Every hour you spend on marketing will then be working towards your business goals.
Brand, Audience and Messaging
Understand who your ideal customers are and what makes them buy. You’ll shape your brand positioning and origin story into messaging that makes the right people feel understood and choose you over your competitors.
Building Your Digital Marketing Plan
Learn about different digital channels and evaluate which are most relevant for your business and which you can safely ignore. Week-by-week, you’ll build a practical plan with yearly priorities and monthly focus areas that fit the time you have available.
Websites and SEO
Turn your website into your hardest-working salesperson. Learn how to create a smooth journey for visitors, help customers find you on Google and in AI-powered search, and use Google Analytics to see what’s bringing people in.
Content Creation
Create content that stops your audience scrolling and gets them paying you attention. You’ll learn how to write copy that connects, how to use Canva to design graphics, and how to take great photos and videos on your phone.
Social Media Strategies
Email marketing
Paid Advertising
Spend your advertising budget with confidence. Discover how Google Ads and Meta ads work, how to target the right people, and how to make sure every pound you spend is working for you.
Shared Audiences
Insights and Analytics
By signing up for our Skills Bootcamp in Digital Marketing, you will be joining a vibrant community of like-minded individuals who are committed to achieving their business goals. You’ll have the opportunity to network, collaborate, and learn from your peers, which can be invaluable in your journey to digital marketing mastery.
- Skills Bootcamps in Digital Marketing dates:
Abi Moore
Lead Trainer
Abi Moore is a Visibility Strategist, helping small business owners get clear on how to market their business online so the right clients find them; combining social media strategies, personal brand building and wider marketing expertise.
Abi has spent 26 years building brands, learning her trade managing overseas PR for British Airways as part of the International Marketing Team, spending the last 16 years applying these skills to small businesses through brand photography and visibility strategy.
Abi’s teaching is practical and structured: she shows you what works and guides you to put it into action in your own business, so you leave every session ready to use what you’ve learned.
Ongoing Support
We support you after the Skills Bootcamp is completed, helping you grow your transferable skills into real-world results.
Boost Business Growth
Learn strategies to attract and retain more customers and expand your business operations with fellow peers.
Tailored To Your Needs
Dedicate 4 hours a week for 15 weeks online to assist you to optimise results on a range of digital channels.
Enhance Your Earnings
Our Skills Bootcamp equips you with digital marketing techniques to strengthen your marketing online.
Am I eligible?
For this Skills Bootcamp, you are required to be self employed or under PAYE. No previous knowledge is required.
You must be over the age of 19 to be eligible.
What will I learn?
All modules are min Level 3. You will learn:
- Get clear on what makes you different
- Market Your Business with Confidence
- Turn your website into your hardest-working salesperson
- Build social media profiles that attract followers and trust
- Get your business in front of established audiences without paying
- Know what’s working, what to change and what to stop doing
The course will also provide the following skills and attitude learning:
- Context / CPD: identifies and negotiates personal development in the context of the wider business and how their role relates to other roles in the business.
- Logical and creative thinking skills
- The ability to interact effectively and professionally with a range of different types of customer
- Ability to think analytically and to solve problems
- Ability to work independently and to take responsibility
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Ability to operate in a secure manner
- Can use own initiative
- A thorough and organised approach
- Maintain productive, professional and secure working environment
What equipment will I need?
You'll need a laptop/desktop with a camera, microphone, and reliable internet.
What happens after?
Upon successful completion of the Skills Bootcamp, you will receive a certificate plus further support from the Berkshire Growth Hub team.
Do I pay?
If you are self employed you do not need to pay.
If you wish to upskill your own teams, as a business you will contribute a portion of funding (10% for SMEs, 30% for large employers), while the Department for Work and Pensions covers the rest.
This is a 15-week course with 60 hours of learning total.
Are you ready to transform your digital presence?
Please register your interest using the form below.
What is a Skills Bootcamp?
Skills Bootcamps are free, flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to an interview with an employer.
Our Skills Bootcamp is a comprehensive, funded program that provides you with the tools, strategies, and insights you need to take your sales skills to the next level. We believe that everyone has the potential to become a sales superstar, and our goal is to help you unlock that potential.
Our mission is to help you master the art of digital marketing techniques so that you can feel confident that your business is gaining the visibility and magnetism it needs for success.
