Branding for your business
1. Know what is your brand’s purpose? Before you begin creating a brand identity for your business, dig deep and find your motivation. Ask yourself: What do I want my brand to achieve? How long do I need this brand to last? What is my brand personality? (If you don’t...
Writing a marketing strategy
Here are the key steps for your consideration 1. Research your target market All good marketing strategies begin by really understanding your market, your competition and your customers. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a...
Digital marketing
Consider these different options within your business 1. Search engine optimisation (SEO) Search engine optimisation takes into account on-page and backend factors to ensure your business ranks as highly as possible in search results for key terms. A search engine...