Course overview

Too many businesses give away value unnecessarily. Discounting, conceding too early, or losing control of conversations can significantly impact profitability. This course equips you to negotiate from a position of strength. 

Who is this course for?

What you’ll learn

This practical course breaks negotiation down into a clear structure, giving delegates the tools to prepare, manage, and close negotiations effectively. 

Key areas include: 

• Understanding when to negotiate and when not to 

• Identifying sources of power in any negotiation 

• Setting clear objectives and defining priorities 

• Planning concessions without weakening your position 

• Structuring negotiations for control and clarity 

• Building strong proposals and counter proposals 

• Trading value instead of conceding 

• Managing deadlock and difficult conversations 

• Applying win win principles to secure long term relationships 

Course outcomes

By the end of the course, delegates will: 

• Negotiate with greater confidence and control 

• Protect pricing and improve profit margins 

• Handle pressure without giving away value 

• Build stronger agreements that benefit both sides 

• Avoid common negotiation mistakes that cost money 

This course directly improves profitability, not just revenue. 

You will stop unnecessary discounting, negotiate smarter deals, and strengthen relationships with customers through professional, value led conversations.