Course overview

Most people running a small business know they should be showing up online. The problem is that content takes time you do not have. A single LinkedIn post can eat two or three hours, and half the time it lands with no likes, no comments and no enquiries. So it slips down the list, and the visibility that brings in work never quite happens.

This course fixes that. It shows you how to use AI to create content that actually sounds like you, built around your business and your customers, not generic examples that anyone could have written. You will learn how to set up Claude to draft posts, blogs and social content in your own voice, plan a month of content in one sitting, and turn a raw idea into a finished post in under twenty minutes.

You will also learn how to get one piece of content working across several platforms, so you do the thinking once and use it everywhere.

We cover the media types that matter for a small business, from social posts to blogs, and we look at GEO too. That is search visibility for AI tools like ChatGPT and Claude, which is fast becoming as important as ranking on Google.

Who is this course for?

If you are a sole trader, freelancer, coach or service provider who knows they should be posting but never finds the time, this is built for you.

• Sole traders, freelancers and consultants who rely on visibility and content for enquiries
• Coaches, practitioners and service providers who know they should be posting but never find the time
• Business owners spending two or three hours on a single LinkedIn post that gets no traction
• Anyone who has tried AI for content and been put off by generic, robotic results

What you’ll learn

During the course you will learn the following:

• How to use AI to draft content in your own voice, built around your business rather than generic examples
• The different media types that matter, from blogs to social media, plus why GEO matters (SEO, but for AI tools like ChatGPT and Claude)
• How to set up Claude to generate personalised content for your business
• How to plan a month of content in one sitting using a simple content calendar
• A weekly workflow that takes you from raw idea to finished post in under twenty minutes
• How to repurpose one piece of content across multiple platforms

Course outcomes

By the end of this workshop, participants will be able to:

• Publish content consistently without it eating half their week
• Take away at least three pieces of real content drafted during the session, for their own business, not a generic example
• Take away a four-week content calendar and a reusable planning template
• Take away a prompt library and personal brand guide they can use the same afternoon
• Repurpose one piece of content across several platforms
• Run a repeatable weekly content routine in around twenty minutes, week after week

As an optional bonus, because you are on this programme, you can book a 30-minute session with us to talk through any questions about AI, its use cases and how it could help you.

**Course materials and content are subject to change and may be updated from time to time to reflect the latest tools, features and best practices.