26 January 2027 – 09:30-16:00
Core Sales Skills
£460 inc VAT
Learn how to build rapport, uncover customer needs, present solutions effectively, handle objections, negotiate confidently, and close more deals consistently.
Course overview
Build a sales process that consistently wins business
Most sales challenges come down to one thing, inconsistency. Conversations vary, opportunities are missed, and deals stall. This course gives you a clear, structured approach to selling that works every time.
Who is this course for?
What you’ll learn
You will learn a complete, practical sales process from first contact through to closing the deal. This includes:
- Building trust and rapport from the very first interaction
- Asking the right questions to fully understand customer needs
- Delivering tailored, compelling presentations
- Using trial closes to move opportunities forward
- Negotiating confidently and professionally
- Handling objections without losing control of the sale
- Creating the right environment for customers to say “yes”
Alongside this, we focus on the mindset and psychology of selling, helping delegates understand how customers think, decide, and buy.
Course outcomes
By the end of the day, delegates will:
- Follow a clear and repeatable sales process
- Communicate with confidence and credibility
- Qualify opportunities more effectively, saving time and effort
- Present solutions that genuinely match customer needs
- Close more business without feeling pushy
This course delivers immediate improvements in conversion rates, sales confidence, and consistency.
Each delegate leaves with a personal action plan, shared with management, ensuring the learning is applied and results are achieved.
Book your place
- Help you ask the right questions and negotiate confidently
- Handle objections and create the right environment for the yes!
- Present solutions tailored to your customer needs
- Personal action plan, shared with management
About the Trainer
Richard Palmer specialises in providing practical, proven sales training and business skills in an energetic and motivational environment.
His interactive training workshops provide the results you need in a clear, concise and effective manner which will bring you more sales, more often and the profit that goes with it.
