22 October 2026 9:30-13:00
Content Marketing 101: Getting Your Marketing Right
£230 inc VAT
For business owners who know they need to show up online but aren’t sure where to start.
Course overview
Learn the art of content creation that truly attracts your perfect fit clients to get more sales. Work with Claire Winter, a former journalist and podcast agency owner in this half-day session for SMEs. Join her for a practical, jargon-free foundation in content marketing covering what to say, where to say it, and how to stay consistent without it taking over your week. Using your voice with the help of AI tools, leave with a simple content strategy you can actually use.
Who is this course for?
What you’ll learn
Through a blend of proven techniques and real-world application, delegates will learn the following:
- Why most small business content fails and the simple fix
- Who you’re talking to and what they actually need to hear
- The three types of content every business needs (educate, inspire, convert)
- Choosing your channels without spreading yourself thin
- Using prompts and AI tools so that your content really sounds like you.
- Building a simple 30-day content plan, done in the room
- How to batch-create content so it doesn’t take over your life
Course outcomes
By the end of the session, delegates will gain:
- A clear picture of their target audience and what content they need
- A simple content strategy mapped to their key channels
- A 30-day content plan ready to implement
- A batching method to make content creation sustainable
Book your place
- Learn what to say, when to say it, and how consistently to say it
- Leave with a 30 day content plan and simple content strategy
- Batch create content to exactly who you are trying to sell to
- Reach your audience well with what they actually want to hear
About the Trainer
Claire Winter is a trainer, content strategist, and ICF-accredited coach with over 20 years of experience in journalism, PR, and publishing. A former ITN journalist and magazine editor, she is the co-founder of Winter Audio, a podcast production agency, and a columnist for Female CEO magazine.
Claire helps business owners get their marketing right: knowing what to say, who to say it to, and how to stay consistent without content taking over the working week. She combines a journalist’s instinct for a strong hook with practical content strategy, and has trained hundreds of entrepreneurs to communicate with clarity and confidence, including podcast clients who’ve reached the top 2% globally.
