22 October 2026 9:30-13:00
Content Marketing 101: Getting Your Marketing Right
£230 inc VAT
For business owners who know they need to show up online but aren’t sure where to start.
Course overview
Learn the art of content creation that truly attracts your perfect fit clients to get more sales. Work with Claire Winter, a former journalist and podcast agency owner in this half-day session for SMEs. Join her for a practical, jargon-free foundation in content marketing covering what to say, where to say it, and how to stay consistent without it taking over your week. Using your voice with the help of AI tools, leave with a simple content strategy you can actually use.
Who is this course for?
What you’ll learn
Through a blend of proven techniques and real-world application, delegates will learn the following:
- Why most small business content fails and the simple fix
- Who you’re talking to and what they actually need to hear
- The three types of content every business needs (educate, inspire, convert)
- Choosing your channels without spreading yourself thin
- Using prompts and AI tools so that your content really sounds like you.
- Building a simple 30-day content plan, done in the room
- How to batch-create content so it doesn’t take over your life
Course outcomes
By the end of the session, delegates will gain:
- A clear picture of their target audience and what content they need
- A simple content strategy mapped to their key channels
- A 30-day content plan ready to implement
- A batching method to make content creation sustainable
“I signed up to the course to give me some structure and accountability for updating and refining my online content and marketing messages.
By working through areas systematically each week I’ve been able to tick off things that have been on my to do list for months! I feel more confident about challenging my own content before publishing or posting anything to make sure it fits with my key messages. Thank you!”
Book your place
- Learn what to say, when to say it, and how consistently to say it
- Leave with a 30 day content plan and simple content strategy
- Batch create content to exactly who you are trying to sell to
- Reach your audience well with what they actually want to hear
About the Trainer
Co-Founder of Winter Audio & Award-Winning Podcast Host
Claire Winter has spent over 20 years helping people find their voice and share their wisdom with the world, first as a broadcast journalist and magazine editor, now as co-founder of podcast agency Winter Audio. She and her team have launched podcasts that rank in the global top 2% and top 5%, working with female founders and organisations including the NHS.
An ICF-accredited coach and award-winning podcaster, Claire builds clients a complete content system of legacy thought leadership that gets found in search and gets them sales.
A columnist for Female CEO magazine and host of the Creatrix Journey podcast, she brings together nature, creativity and storytelling, and is happiest outdoors walking with her dog Leo or wild swimming with her dog, Leo.
