4 February 2027 9:30-13:00
Content Marketing 101: Getting Your Marketing Right
£230 inc VAT
For business owners who know they need to show up online but aren’t sure where to start.
Course overview
This half-day session gives SMEs a practical, jargon-free foundation in content marketing covering what to say, where to say it, and how to stay consistent without it taking over their week. Delegates leave with a simple content strategy they can actually use.
Who is this course for?
What you’ll learn
Through a blend of proven techniques and real-world application, delegates will learn the following:
- Why most small business content fails and the simple fix
- Who you’re talking to and what they actually need to hear
- The three types of content every business needs (educate, inspire, convert)
- Choosing your channels without spreading yourself thin
- Building a simple 30-day content plan, done in the room
- How to batch-create content so it doesn’t take over your life
Course outcomes
By the end of the session, delegates will gain:
- A clear picture of their target audience and what content they need
- A simple content strategy mapped to their key channels
- A 30-day content plan ready to implement
- A batching method to make content creation sustainable
Book your place
- Learn what to say, when to say it, and how consistently to say it
- Leave with a 30 day content plan and simple content strategy
- Batch create content to exactly who you are trying to sell to
- Reach your audience well with what they actually want to hear
About the Trainer
Claire Winter is a trainer, content strategist, and ICF-accredited coach with over 20 years of experience in journalism, PR, and publishing. A former ITN journalist and magazine editor, she is the co-founder of Winter Audio, a podcast production agency, and a columnist for Female CEO magazine.
Claire helps business owners get their marketing right: knowing what to say, who to say it to, and how to stay consistent without content taking over the working week. She combines a journalist’s instinct for a strong hook with practical content strategy, and has trained hundreds of entrepreneurs to communicate with clarity and confidence, including podcast clients who’ve reached the top 2% globally.
