Course overview

A professional website used to cost thousands of pounds and take months. Most freelancers and small business owners either have no website, or have one built years ago that they cannot easily update. AI website builders have changed this completely and most people don’t know it yet.

In this workshop you build your own business website live during the session, by describing what you want in plain English. No code, no design skills, no developer. You describe the site page by page, and use AI to write the words so you are never staring at a blank page.

Most participants finish the session with a website that is live, or very nearly and, just as importantly, the ability to update it themselves whenever the business changes, without paying anyone. This can amount to huge saving costs, even in the short term.

Who is this course for?

This course is for:

• Sole traders, tradespeople and freelancers who do not have a website at all
• Business owners with an outdated site that no longer reflects what they do
• Anyone paying a developer for small changes they should be able to make themselves
• Early-stage businesses that need a professional online presence on a small budget
• No technical experience needed, the session is designed for complete beginners

What you’ll learn

Delegates will learn the following:

• How AI has changed website building and why you no longer need a developer or a big budget
• How to choose the right platform for your goal: service business, portfolio, bookings or online sales
• How to build a professional website from a plain-English description, working step by step during the session
• How to write clear, persuasive website copy with AI
• How to connect your own domain name and take the site live
• How to update and maintain the site yourself – what to change, and when

Course outcomes

By the end of this workshop, participants will be able to:

• Take away a live, published business website or one that is nearly complete if you need to gather final copy or images
• Update their own website confidently, without relying on a developer
• Write and refresh their website copy using a reusable template
• Keep the site current with a simple what-to-update-and-when checklist
• Know the natural next step for making the website work harder, such as adding a chatbot to handle enquiries
As an optional bonus, because you are on this programme, you can book a 30-minute session with us to talk through any questions about AI, its use cases and how it could help you.

** Course materials and content are subject to change and may be updated from time to time to reflect the latest tools, features and best practices.