Course overview

 Everything in your business runs through you. Every question, every quote, every awkward client email lands on your desk because you are the only one who knows how things work.

The usual fix is hiring: finding someone, paying them, spending months training them up. This workshop gives you a different option.

An AI business assistant is exactly what it sounds like: an AI loaded with your knowledge, your services, your pricing, your tone of voice, how you answer common questions and handle difficult situations – documented in one place and able to act on it. In this session you build yours. First we get that knowledge out of your head and into a structures business brain document. Then we put it to work, using workflows and skills for the tasks that eat your week: drafting follow-up emails, writing proposals, responding to difficult client messages, thinking through a decision the way you would.

Plenty of courses will send you off with a stack of templates and you can learn about Claude for free online any day of the week. However, in this session we cut the fluff and make Claude actually work for your business, live, with help on hand. You leave with your assistant running and knowledge that actually gets used, something closer to a knowledgeable colleague than a chatbot.

Before the session, delegates should come with:

• A paid Claude account (around £15/month) – if requested, we can share set up instructions
• Three real emails you have sent to clients, this is how your assistant learns your voice
• Your basic business information: services, prices, and an example proposal or quote if you have one
• Anything else that shows how you work: past LinkedIn posts, FAQs, onboarding notes, documents you want put to work for you. The more you bring, the better your assistant gets.

Who is this course for?

This course is for:

• Freelancers, sole traders and small business owners who feel everything depends on them personally
• People already using AI but juggling several tools, none of which knows their business
• Business owners drowning in admin, repetitive emails and the same decisions again and again
• Anyone who has been given 100 templates and never touched them

What you’ll learn

What you’ll learn:

• What an AI business assistant genuinely can and cannot do
• The four kinds of knowledge your assistant needs: your processes, your voice, your clients and your decisions
• How to build a business brain document: a structured record of how your business actually works
• How to load your business knowledge into your assistant and test whether it truly understands you
• How to keep improving your assistant over time, so it gets more useful rather than less
• How Claude skills and automations work, turning the tasks you repeat every week into things your assistant does the same way every time and where Anthropic is taking this next

Course outcomes

By the end of this workshop, you will leave with:

• A fully built AI business assistant that knows your business, your brand and how you sound
• A completed business brain document, a reusable foundation you own, works in any AI tool, and can keep building on
• Five ready-to-use workflows your assistant handles from day one and we will set some of these up in the session depending on time
• Knowledge around actually how to use Claude effectively
• First drafts in your own voice in seconds, instead of starting from a blank page
• A clear roadmap for expanding your assistant as the business grows, plus a follow-up check-in after the session to keep you on track

As an optional bonus, because you are on this programme, you can book a 30-minute session with AI Edge to talk through any questions about AI, its use cases and how it could help you.

**Course materials and content are subject to change and may be updated from time to time to reflect the latest tools, features and best practices.