In a world of AI, taking a more human, values-led approach to acquiring new business will be key going into 2027. In this interactive session, Sophie will walk you through The Visibility Blueprint and explore how you can connect with your ideal client without relying on hustle or constant visibility. She will share practical ways to build better conversations, stronger relationships and more consistent work.
Workshop Overview
In recent conversations with small business owners there seems to be some common challenges faced by all. They are brilliant at what they do and have lots of experience to share. However, today’s environment feels more challenging with people struggling to know where to start with their marketing, yet everyone needs new business. This is where the visibility blueprint comes in.
The Visibility Blueprint
During the session Sophie will walk you through a simple visibility framework designed to help small business owners achieve sustained growth, through authentic marketing solutions. She will share some key strategies to help you to nurture existing clients and acquire new ones:
- Defining your niche, your ideal client and diversification.
- Messaging, content pillars, creative and consistency.
- Channels, share different media types and how to decide where to focus.
- Social proof, building trust.
- Tricks and tips to make life easier.
There will also be plenty of time for questions and discussion.
This masterclass is being delivered by Sophie Comas:
Sophie from Rimu Marketing is an award-winning Marketing Consultant and Chartered Marketer (MCIM) with an ILM level 3 in Coaching, she provides strategic marketing leadership for ambitious small businesses. Sophie works with founders and leadership teams who want more than ad-hoc marketing solutions, but seek clarity, direction and a marketing strategy that drives sustainable growth. Through RIMU Marketing Sophie brings big-brand strategic thinking to small businesses, helping them to sharpen their positioning, prioritise the right opportunities and build integrated marketing campaigns that deliver measurable results.
To find out more about Sophie and the team visit: https://www.rimumarketing.co.uk.