8 December 2026 09:30-13:00
Practical PR for SMEs: How to Build Visibility
£250 inc VAT
Course overview
Practical PR for SMEs is a half-day PR and Communications course for any SME that is looking to build visibility, credibility and reputation without a big budget. It is a practical, outcome-led, session that is focused on what owners or small teams can do without a large budget or extensive in-house comms function.
It covers:
- What effective PR and communications can do for an SME
- How to define your message
- Ways of working with the media
- Finding newsworthy stories in your business
- Owned channels and low-cost communications
- Reputation, issues and crisis basics
- How to create a simple SME PR action plan
Who is this course for?
This course is designed for SME owners, founders, directors, managers and small teams who want to improve their visibility, credibility and reputation without relying on a large marketing budget or an in-house communications function. It is particularly relevant for those with responsibility for business development, marketing, customer relationships, operations, HR, recruitment, fundraising or stakeholder engagement who need practical PR skills they can apply straight away.
The session is suitable for beginners or those with limited PR experience, as well as more experienced business leaders who want to sharpen their messaging, make better use of low-cost channels and approach media opportunities with greater confidence. It is aimed at start-ups, growing businesses, charities, social enterprises and other small to medium-sized organisations that need clear, realistic and manageable communications activity.
What you’ll learn
Participants will learn how to:
- Understand what PR and communications can realistically achieve for an SME in today’s business climate
- Develop clear, audience-focused messages that explain who they are, what they do and why it matters
- Positively identify newsworthy stories and content opportunities within their own business
- Approach journalists and media outlets professionally, with a greater confidence, and in a manner that resonates
- Use low-cost communication channels such as websites, newsletters and LinkedIn more effectively to get your news out there
- Recognise and respond to basic reputation risks, complaints or difficult questions in the future
- Create a practical short-term PR and communications action plan for their business that can provide a template for the future
Course outcomes
By the end of the session, participants should be able to:
- Explain what PR and communications can do for their business
- Define clear messages for their target audiences
- Identify newsworthy stories
- Understand how to approach journalists and media outlets professionally
- Use low-cost communication channels more effectively
- Handle basic reputation risks with more confidence
- Create a practical short-term PR and communications action plan
Book your place
- Increase awareness of your business and brand
- Strengthen trust with customers, partners and stakeholders
- Learn practical PR techniques you can use straight away
- Develop a consistent and confident communications approach
- Create a simple, achievable plan to raise your profile
About the Trainer
Martin has proven expertise across both B2B and B2C technology environments. Throughout his career, he has identified new revenue streams, secured significant new business opportunities, and driven revenue growth across multiple geographies.
An experienced copywriter, Martin creates insightful, thought-provoking content that resonates with target audiences. He brings creative, out-of-the-box thinking to marketing campaigns, ensuring they remain fresh, relevant and responsive to changing market conditions. He also has extensive experience in developing and coordinating social media policy, managing global media campaigns, and working with multiple partner agencies.
