29 October 2026 09:30-13:00
Content Marketing
£220 inc VAT
Content marketing is one of the most powerful ways to attract, educate, and convert ideal customers—when it is strategic, consistent, and audience focused. Many businesses falls foul of unclear messaging, inconsistent publishing, weak keyword strategy or content that doesn’t align with customer needs.
Course overview
This workshop equips participants with a repeatable framework to build a content strategy that works, choose effective formats, optimise for search and publish content that resonates. We will give teams clarity, structure, and tools to create content that drives real results.
This outcome based and practical workshop delivers immediate improvements in content quality, visibility, and engagement. Each module includes quick wins, real examples, and actions participants can implement the same day. Delivered online in an interactive style with polls and breakout rooms, please be ready to contribute and get maximum value for your business.
Who is this course for?
What you’ll learn and outcomes
This course is comprised of four modules:
1. Why Content Marketing Matters
Key elements: strategy structure, long term value, trust building, consistency
Outcomes: A simple content marketing strategy outline tailored to their business
2. Choosing Effective Content Types
Key elements: blogs, videos, social content, guides, timing, customer journey alignment
Outcomes: A mapped list of content formats and when to use them for maximum impact
3. Writing High Quality, Search Friendly Content
Key elements: structure, clarity, storytelling, Google requirements, readability
Outcomes: A draft blog outline and writing checklist for future content
4. Using AI for Content Creation
Key elements: idea generation, drafting, editing, publishing workflows, do’s and don’ts
Outcomes: AI generated content samples and a safe, ethical framework for using AI effectively
Book your place
- A repeatable framework to build a workable content strategy
- Leave with AI generated content samples and a safe, ethical framework
- Clear knowledge of how to attract your customers with your content
- Find out how to choose quality images and use well
- Push vs pull marketing
About the Trainer
With 23 years of sales experience as a business owner and sales manager for global firms, Lawrence helps business owners, professional sellers and those new to sales achieve meaningful growth and realise their ambitions. His background spans key account management, enterprise sales, new business development and consultative selling, giving him a deep understanding of what drives commercial performance.
Since launching his training and consulting practice in 2017, he has supported dozens of small and micro businesses across multiple sectors to build strategic, sales and marketing plans with a strong focus on practical execution.
Lawrence specialises in helping business owners and sales people break out of common sales traps — selling on price instead of value, relying on discounting to win deals, lacking consistent leads, low order values and chasing prospects who never buy. He brings two decades of hands‑on experience and proven offline and online sales and marketing knowledge, delivered in a straightforward, down-to-earth style, without jargon to help individuals and teams supercharge their growth.
