Course overview

Your website has visitors right now who will leave without ever contacting you. Customers expect near-instant responses, and a business that takes hours to reply to an enquiry loses most of those leads to a competitor who responded faster. For a business owner, watching the inbox around the clock simply is not an option.

This workshop solves that with a chatbot – a simple AI assistant on your website that answers common customer questions, captures enquiries and gives visitors a clear next step, at any hour, without you being there. A well-built chatbot handles the majority of routine queries automatically, sends enquiries straight to you, and knows when to hand a conversation over to a human.

This is the most directly ROI-focused session in the AI Edge series. We’ll provide and work through a proven template which has answered over 500 customer enquiries with a 10% escalation rate in the past 12 months.

You’ll train it on your actual business information, and publish it on your own website – so it is hopefully working for you before the session ends.

To get the most from the workshop, you should come with:

• Your business website login, so your chatbot can go ‘live’ during the session
• The ten questions customers ask most frequently, or alternatively, five recent customer emails you have responded to.
• Your basic business information: services, prices, opening hours, how to book

Who is this course for?

This course is for:

• Small business owners with an existing website that gets visitors but not enough enquiries
• Solo operators who answer the same customer questions over and over by email
• Businesses losing enquiries because they cannot respond fast enough, especially outside working hours
• Service businesses that want to capture leads around the clock – with contact details sent straight to their inbox

What you’ll learn

You will learn:

• What chatbots genuinely can and cannot do – an honest overview, so yours is set up to succeed
• How to build and train a chatbot on your real business information, no coding required – starting with a clean knowledge base of the questions your customers actually ask
• How to capture contact details and send enquiries straight to your inbox
• How to test it properly before it goes live
• How to set up a hand-off, so complex conversations come to you rather than frustrating the customer
• What it costs to run, what to monitor after launch, and how to maintain it in under thirty minutes a month
• What comes next once your chatbot is live – including AI voice receptionists that answer your phone the way your chatbot answers your website

Course outcomes

By the end of the workshop, you will leave with:

• A working chatbot trained on your actual business information – live on your website, or ready to publish the moment you log in
• A clean, structured, knowledge base of your most-asked customer questions, build during the session and reusable well beyond the chatbot
• A lead-capture setup, so enquiries and contact details reach your inbox even when you are unavailable
• A hand-off route for complex conversations, so difficult questions come to you instead of frustrating the customer
• A simple maintenance routine for testing, updating and improving the chatbox yourself in under thirty minutes a month
• A clear picture of what these tools can do next and what they cost to run, so you know what to add as your business grows

As an optional bonus, because you are on this programme, you can book a 30-minute session with AI Edge to talk through any questions about AI, its use cases and how it could help you.

**Course materials and content are subject to change and may be updated from time to time to reflect the latest tools, features and best practices.