Generic marketing no longer works. Audiences are overwhelmed with content — and they can spot inauthentic messaging instantly. What does work in 2026 is real storytelling: credible, human stories that build trust and quietly drive growth.
In this practical, how-to session, Marketing Communications Specialist Louise Chandler will share how SMEs can turn the stories already inside their business into powerful content that converts — without sounding salesy or needing a big marketing team.
Drawing on her experience working with growing businesses, Louise will show you how to:
- Use your founder journey as a credibility asset that builds trust and authority
- Share customer success stories that influence buying decisions without hard selling
- Choose the right long-form formats — from newsletters and blogs to podcasts and video testimonials — based on your goals, audience, and resources
- Create authentic content that supports real business growth, not just visibility
This session is designed specifically for SME founders, marketing managers, and owner-operators who want practical guidance they can apply immediately — not theory or tactics designed for big brands.
You’ll leave with clear frameworks, real examples, and a straightforward approach to storytelling that actually drives results.
