Challenger brands reframe a category, setting themselves in opposition to the “big players” in a category. This allows them to punch well above their weight. In this Lunch + Learn, Jude Bliss, formerly of eatbigfish and Entocycle, shares practical tips on how to challenge established market leaders without out-spending them.
Jude will share how well-known challenger brands changed the conversation and achieved customer buy-in. Next, you’ll find out how to make a splash in marketing with less budget, sharing actionable prompts for all participants. With time after the session for any questions, compound your knowledge and leave understanding how your business can punch above its weight in marketing.
What you’ll learn
- What are challenger brands, and what do they do differently?
- How can a brand reframe its category to create competitive advantage?
- Why is a mission essential for growth?
- How can a business make an impact without large marketing spend?
- Who can use this, and how can you apply this to your own business?