Support for Scaling Businesses
A scaling business is one which is achieving high growth. The OECD defines high growth as a company that has achieved growth of 20% or more in either employment or turnover year on year for at least two years. Within the UK, the following organisations provide...
Branding for your business
1. Know what is your brand’s purpose? Before you begin creating a brand identity for your business, dig deep and find your motivation. Ask yourself: What do I want my brand to achieve? How long do I need this brand to last? What is my brand personality? (If you don’t...
Writing a marketing strategy
Here are the key steps for your consideration 1. Research your target market All good marketing strategies begin by really understanding your market, your competition and your customers. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a...