Writing a marketing strategy

Writing a marketing strategy

Here are the key steps for your consideration 1. Research your target market All good marketing strategies begin by really understanding your market, your competition and your customers.  A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a...
Digital marketing

Digital marketing

Consider these different options within your business 1. Search engine optimisation (SEO) Search engine optimisation takes into account on-page and backend factors to ensure your business ranks as highly as possible in search results for key terms. A search engine...
Market Research Methods

Market Research Methods

Understanding market research methods is essential for UK businesses looking to reduce risk and make informed decisions. Market research helps you learn more about your customers, competitors, and industry trends—giving you the insights needed to grow your business...
Institute of Sales Professionals

Institute of Sales Professionals

The Institute of Sales Professionals is the UK’s government-backed professional body representing sales professionals across the country and internationally. For UK businesses looking to grow their sales, the Institute offers a wealth of resources, training, and...
Selling to the public sector

Selling to the public sector

Different ways to sell to the public sector Search for opportunities to sell goods or services to the public sector through: the Digital Marketplace the Small Business Research Initiative (SBRI) your local Enterprise Europe Network Tenders Electronic Daily (TED) for...
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