Branding for your business

Branding for your business

1. Know what is your brand’s purpose? Before you begin creating a brand identity for your business, dig deep and find your motivation. Ask yourself: What do I want my brand to achieve? How long do I need this brand to last? What is my brand personality? (If you don’t...
Writing a marketing strategy

Writing a marketing strategy

Here are the key steps for your consideration 1. Research your target market All good marketing strategies begin by really understanding your market, your competition and your customers.  A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a...
Digital marketing

Digital marketing

Consider these different options within your business 1. Search engine optimisation (SEO) Search engine optimisation takes into account on-page and backend factors to ensure your business ranks as highly as possible in search results for key terms. A search engine...
Market Research Methods

Market Research Methods

Understanding market research methods is essential for UK businesses looking to reduce risk and make informed decisions. Market research helps you learn more about your customers, competitors, and industry trends—giving you the insights needed to grow your business...
10 ways to generate more sales leads

10 ways to generate more sales leads

To increase sales to your business, generating more leads is key. Here’s how to drum up more sales leads for your business. Many successful companies depend on adding to their customer base to grow their business. One key way to accomplish this goal is to ensure...
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