Writing a marketing strategy
Here are the key steps for your consideration 1. Research your target market All good marketing strategies begin by really understanding your market, your competition and your customers. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a...
Digital marketing
Consider these different options within your business 1. Search engine optimisation (SEO) Search engine optimisation takes into account on-page and backend factors to ensure your business ranks as highly as possible in search results for key terms. A search engine...
Market Research Methods
Understanding market research methods is essential for UK businesses looking to reduce risk and make informed decisions. Market research helps you learn more about your customers, competitors, and industry trends—giving you the insights needed to grow your business...