Improve your marketing return on investment

Improve your marketing return on investment by creating a strategy that aligns with your business goals. With so many marketing channels available, it’s essential to test, measure, and optimise your spend to ensure your message reaches the right audience effectively.

Marketing your business and its offerings can be expensive, so you’ll want to make sure you’re getting the best return on your investment. Today, there are many different forms of marketing to choose from, ranging from traditional out of home options like billboards to targeted social media ads – so finding the right one for you takes time. A carefully thought through plan is crucial to first testing the waters and then optimising spend where your message works best.

Consider these key activities

1. Setting marketing goals and analysing results
2. Talk to your sales team about what they need from marketing
3. Work out the impact marketing needs to have on your sales funnel
4. Set monthly marketing goals and adjust resources accordingly
5. Set up a reporting structure and assign responsibilities
6. Research marketing tools or technology that allows your team to better analyse results and draw up a plan for implementation

Create your own plan using this Action Plan