Business networking tips can help you make the most of your time, energy, and investment when attending networking events. Whether you’re a seasoned networker or just starting out, understanding what a good return on investment looks like is key to building meaningful connections and growing your business.
What Does a Good Return on Networking Look Like?
Networking isn’t just about collecting business cards—it’s about building relationships that lead to real outcomes. Here are some valuable returns you might aim for:
- Reciprocal Marketing: Collaborate with others who share your audience. You could write guest blogs, co-host events, or feature each other in newsletters.
- Social Media Support: Ask your contacts to engage with your posts and offer mutual support online.
- Customer Leads: Meet potential clients or get introduced to them through others in the room.
- Wellbeing Boost: Networking can energise you and provide a sense of community.
- New Suppliers: Discover better deals or higher quality services.
- Learning Opportunities: Gain insights or knowledge you didn’t have before.
Choosing the Right Networking Group
Networking groups vary in format and timing:
- Breakfast meetings: Great for early risers, but may clash with school runs.
- Lunchtime sessions: Often more relaxed, but can be pricier.
- Evening or mid-morning groups: Ideal for those with flexible schedules.
Some groups encourage weekly referrals, while others offer speaking slots to build confidence and visibility. Try visiting a few to find the right fit. If you’re in Berkshire, contact @BerkshireGrowthHub for a list of local groups or introductions.
Top 3 Business Networking Tips
- Be kind: Ask open questions and show genuine interest.
- Be clear: Prepare a short pitch about what you do and who your ideal client is.
- Follow up: Connect on social media, send personalised emails, and arrange 1:1s.
Following Up Effectively
After an event:
- Connect on LinkedIn or other platforms with a personal message.
- Post about the event, tagging attendees and thanking organisers.
- Support your new contacts’ posts with likes, comments, or shares.
- Send tailored follow-up emails and suggest a coffee or virtual chat.
Using these business networking tips can help you turn casual conversations into lasting professional relationships. Whether you’re looking for clients, collaborators, or inspiration, networking is a powerful tool—when done well.
