With all of the talk around AI, it’s often hard to know where to start as a small business.
This session provides practical advice on how you can harness the power of AI to help with your content marketing efforts.
All of the approaches presented in this session utilise free versions of AI tools including Google Gemini, ChatGPT and Claude and will cover:
Using AI to write blog and social posts
Simply asking ChatGPT to write a social post or Google Gemini to write a blog post, will not necessarily yield the results you want.
We’ll take a look at the prompts you should use and how to make sure your social posts cut through the noise on platforms like LinkedIn.
Tips on using AI for image creation
If you’ve looked on LinkedIn in the last 12 to 18 months, your feed will no doubt have been filled with connections posting very eloquent posts usually accompanied by some cartoonlike image.
However, social platforms are now becoming more discerning about AI generated content, which is why you should consider how you use AI for your social posts.
We’ll show you how to create AI images that improve the effectiveness and authenticity of your social media posts.
Speaker bio:
Jason Hicklin is an experienced marketing professional with over 20 years of experience in a wide variety of companies and sectors ranging from financial services and software to technology and waste management. His last few corporate roles were focused on content, creative and digital marketing.
He set up One Man Band Marketing to support small businesses, tradespeople and sole traders with marketing because he identified that high quality marketing shouldn’t only be the preserve of big companies. One Man Band Marketing is based in Ascot, Berkshire and supports small businesses with website content development and UX, social media and creative concepts.
Website and socials:
Website: www.onemanbandmarketing.com