Lights, Camera, Action (On a Budget): Using video to tell the stories behind your business
Marketing smaller businesses can sometimes feel like an impossible task. How can you stand out from the crowd without spending a fortune?
Telling the stories behind your business helps to build and strengthen connections with prospects and current clients, creating memorable images of what you offer and what makes you different. Video is a perfect way to tell those stories – and you don’t need a huge budget or a massive marketing team to get started.
In this session, we’ll look at how to create engaging video content focused on your business objectives, audience and key messages. There’ll be practical advice on how to choose and use your camera, how to get great pictures and sound, plus advice on different approaches to editing, and time for Q and A
Bio:
David Perry has spent the last 15 years helping small and medium businesses use video effectively. He currently works primarily on video content for health and safety training, as well as providing livestreaming services, helping organisers of live events to reach worldwide audiences online.