Skills Bootcamp in Sales and Business Development
In today’s competitive business landscape, the ability to sell effectively is more crucial than ever. Whether you’re a freelancer, a small business owner, or a corporate professional, your success hinges on your ability to persuade and influence others. That’s where our online Skills Bootcamp in Sales and Business Development comes in, once a week for 11 weeks.
More Sales = More Profit
The Growth Academy’s Skills Bootcamp in Sales and Business Development is specifically designed for small business owners and solopreneurs who are passionate about their products or services but lack confidence in sales.
This comprehensive 11-week program uses a coaching-based methodology rather than traditional presentations to build genuine sales confidence and tackle real-world challenges in today’s competitive marketplace. This Skills Bootcamp focuses on practical application and personalised coaching, helping participants transform how they approach the sales process.
The Growth Academy has achieved exceptional recognition with “significant progress” ratings across all three themes in their recent Ofsted evaluation – a gold standard achievement in UK education. This proven approach has delivered transformational results for graduates, with most reporting measurable improvements in lead generation, appointment booking, and increased sales conversions, making this skills bootcamp an essential investment for business owners ready to unlock their sales potential and drive sustainable growth.
The art of selling is an invaluable skill that can open doors to countless opportunities. If 2026 is the year you want more control over revenue, secure your place today.
THIS SKILLS BOOTCAMP IS NOW FULLY BOOOKED. COME BACK SOON FOR DETAILS OF THE NEXT AVAILABLE COHORT.
Fully-Funded
Skills Bootcamps are free* for job-seekers and self-employed applicants. You must have proof of self-employment to register.
Partially funded opportunities for PAYE.
Commitment and Support
Structured online learning and tutor support throughout for a successful 2026.
Fully Accredited
Level 3 Sales and Business Development Skills Bootcamp.
Nurture your inner sales superstar
Designed by industry experts, our 11-week certified Skills Bootcamp in Sales and Business Development is packed with real-world scenarios that will challenge you and help you to grow. These value-packed modules have been designed for business success:
Week 1 – Sales Foundations & Consultative Selling
Understand the difference between transactional and consultative selling, build a clear customer-focused value proposition and demonstrate improved sales confidence.
Week 2 – Strategic Prospecting & Lead Generation
Generate qualified leads consistently, track and manage prospects using CRM and build a repeatable prospecting system.
Week 3 – Buyer Psychology & Emotional Intelligence
Apply emotional intelligence in sales conversations, spot and act on buyer signals and improve trust and rapport building.
Week 4 – Advanced Discovery & Questioning
Lead powerful discovery conversations, uncover deeper commercial needs, and control sales conversations with confidence.
Week 5 – Persuasive Communication & Storytelling
Deliver persuasive sales messages, use storytelling to influence decisions, and communicate with confidence and clarity.
Week 6 – Pricing and Negotiation Techniques
Prepare and structure negotiations, trade confidently without giving value away and close win-win agreements.
Week 7 – Objection Handling & Closing Techniques
Handle objections with confidence, apply the right closing technique at the right time and increase sales conversion rates.
Week 8 – Account Management & Growth
Grow existing customer accounts, increase customer lifetime value, and strengthen long-term client relationships.
Week 9 – Sales Meets AI, working smarter not harder
In this practical session, we’ll explore how small businesses can use AI tools to support and strengthen their sales process, without losing the human touch.
Week 10 – Business Development Strategy
Identify new market opportunities, build a repeatable business development strategy, aligning sales and marketing with business growth goals.
Week 11 – Sales Assessment and Sales Action Plan Presentations
Demonstrate complete sales competence, apply all sales frameworks in practice, and leave with a clear personal growth plan.
Roya Croudace
Lead Sales Trainer
Roya Croudace is a prominent British business innovation leader and sales specialist with over 25 years of experience in accelerating the growth of small and medium enterprises (SMEs) and scale-ups through driving sales. Roya also plays a key role in regional business leadership as the Institute of Directors Ambassador.
Ongoing Support
We support you after the Skills Bootcamp is completed, helping you grow your transferable skills into real-world scenarios.
Boost Business Growth
Learn strategies to attract and retain more customers and expand your business operations with fellow peers.
Tailored To Your Needs
Dedicate 4 hours a week for 15 weeks online to assist you to take on more clients or find your ideal role in the sales sector.
Enhance Your Earnings
Our Skills Bootcamp equips you with certified sales techniques to help increase revenue and profitability.
Am I eligible?
For this Skills Bootcamp, you are required to be self employed or under PAYE. No previous knowledge is required.
You must be over the age of 19 to be eligible.
What will I learn?
All modules are min Level 3 and certificated. You will learn:
- Winning complex sales
- Negotiation skills
- Communication and teamwork skills
- Customer service and satisfaction
- Sales strategy and development
- Sales account management
The course will also provide the following skills and attitude learning:
- Context / CPD: identifies and negotiates personal development in the context of the wider business and how their role relates to other roles in the business.
- Logical and creative thinking skills
- The ability to interact effectively and professionally with a range of different types of customer
- Ability to think analytically and to solve problems
- Ability to work independently and to take responsibility
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Ability to operate in a secure manner
- Can use own initiative
- A thorough and organised approach
- Maintain productive, professional and secure working environment
What equipment will I need?
You'll need a laptop/desktop with a camera, microphone, and reliable internet.
What happens after?
Upon successful completion of the Skills Bootcamp, you will receive a certificate plus further support from The Growth Academy team.
Do I pay?
If you are self employed you do not need to pay.
If you wish to upskill your own teams, as a business you will contribute a portion of funding (10% for SMEs, 30% for large employers), while the Department for Education covers the rest.
This is an 11-week course with 60 hours of learning total, leading to a level 3 qualification in Sales and Business Development.
are you ready to transform your sales approach? Please register your interest using the form below.
THIS SKILLS BOOTCAMP IS NOW FULLY BOOOKED. COME BACK SOON FOR DETAILS OF THE NEXT AVAILABLE COHORT.
What is a Skills Bootcamp?
Skills Bootcamps are free, flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to an interview with an employer.
Our Skills Bootcamp is a comprehensive, funded program that provides you with the tools, strategies, and insights you need to take your sales skills to the next level. We believe that everyone has the potential to become a sales superstar, and our goal is to help you unlock that potential.
Our mission is to help you master the art of sales and sales techniques, the cornerstone of any successful business venture.